HEALTHCARE COMMUNICATION AT SCALE
At Humana, I developed digital creative across healthcare marketing initiatives, translating established brand systems into clear, accessible communications across email, display advertising, and motion. Working within a highly structured enterprise environment required balancing brand consistency, message clarity, production efficiency, and the needs of diverse audiences.
FROM STATIC TO MOTION
Campaign creative was extended into animated digital experiences across multiple placements and dimensions. Each execution required adapting hierarchy, messaging, imagery, and calls to action while maintaining consistency across the larger campaign system.
Designed across multiple digital formats and placements to create cohesive, scalable campaign experiences.
ANIMATED DISPLAY CAMPAIGN
Multi-Format Digital Advertising
Multi-Format Digital Advertising
Diabetes Awareness — 728 × 90 px — 15 sec
Breast Cancer Awareness Month — 256 × 512 px — 15 sec
Busy Year Ahead — 160 × 600 px — 8 sec
Diabetes Awareness — 160 × 600 px — 15 sec
Busy Year Ahead — 300 × 250 px — 10 sec
IMPACT
Supported healthcare communications across multiple digital channels, campaigns, audiences, and ad formats.
Translated established brand standards into scalable digital and motion systems.
Extended static creative into animated campaign experiences while maintaining message clarity and hierarchy.
Designed in a large-scale enterprise environment that required accuracy, accessibility, consistency, and rapid production.
Collaborated within an agile workflow to deliver creative across evolving campaign and business needs.
