Recruitment Marketing & Brand Experience
Healthcare Staffing | Employer Branding | Digital Campaigns
Overview
LiquidAgents Healthcare and StaffDNA operate in the competitive healthcare staffing industry, connecting travel nurses, allied professionals, and healthcare facilities through recruitment services and technology-driven workforce solutions.
During my tenure, I partnered with marketing, recruiters, and leadership to design campaigns, employer branding, social media, event marketing, and digital experiences that supported candidate acquisition while building a cohesive and scalable brand system.
The Challenge
Healthcare professionals evaluate multiple staffing agencies before applying, making trust, credibility, and clear communication essential.
The challenge was creating a scalable creative system that could support high-volume recruitment marketing while maintaining brand consistency across digital, print, social media, and recruiting events.
My Role
Designed creative solutions across the marketing ecosystem, including:
Employer branding
Recruitment campaigns
Social media systems
Digital advertising
Email marketing
Event and trade show graphics
Sales collateral
Print marketing
Employer branding
Recruitment campaigns
Social media systems
Digital advertising
Email marketing
Event and trade show graphics
Sales collateral
Print marketing
Product & Platform Experience
Product Experience Design
Designed digital experiences that helped healthcare professionals search jobs, compare pay packages, manage assignments, and interact with recruiters across desktop, mobile, and app experiences.
Mobile App
Mobile Application Experience
Designed mobile-first experiences supporting travel clinicians throughout the recruitment lifecycle, from job discovery and onboarding to assignment management and communication.
Digital Marketing
Supporting engagement across channels
Designed web graphics, email campaigns, landing page assets, and digital advertising that aligned with broader marketing initiatives and recruiter outreach.
Recruitment Marketing
Recruitment Marketing Campaigns
Developed integrated recruitment campaigns promoting nationwide travel nursing, allied health, and per diem opportunities across digital advertising, landing pages, email, and social media.
Social media dynamic/animated post
Social media dynamic/animated post
Social Media
Social Campaigns
Created social-first campaign creative designed to increase awareness, engagement, and applicant conversion across healthcare recruitment audiences.
Impact
Supported digital marketing initiatives across healthcare staffing, travel nursing, and recruitment campaigns reaching a national audience.
Contributed to a growing digital ecosystem spanning web, mobile applications, email marketing, paid media, and social platforms.
Designed scalable creative systems that improved campaign consistency while supporting product launches and employer branding initiatives.
Produced digital experiences that simplified complex healthcare staffing workflows and strengthened communication between clinicians, recruiters, and employers.
